West-Ost-Development

Book content to pay primary attention on for the exam questions:

() examples or less important

Chapter 15 – entry modes 428 – 438 + (439 - 447) 434 FDI

Chapter 19 – human resources with EPRG concept 546 – 549

Chapter 13 – international competitive strategy, (I)MultidomesticGT 390 following, 380 – 399 (400-407)

Chapter 6 – sociocultural forces 176-213 especially 207-209 cultural indicators

Chapter 14 – assessing & analyzing markets 410-419 + (420-427)

Chapter 17 – marketing 480-484 + 489-505, 503-504 indicators matrix

Chapter 18 - organizational design & control 524-528 (508-533)

Chapter 21 – operations & supply chain – 593-597 + 604-605 + (606-630)